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Futures Commission
Fund and
Friend Raising
November 19, 2003 Meeting
Fund and Friend Raising Task Force Meeting
Conclusions:
If we are able to progress in philanthropy, we need
to do a better job in telling our story; we have great achievements, but
for the most part, they remain unknown.
Meeting Agenda
Introductions
Committee Tasks
Identify positive attributes
Identify barriers
Develop vision (A Start)
What is the next step?
Next meeting date: Tuesday, January 13, 2004, Bougainvilliea
Conference Room, Student Union.
1. Advantages/Tasks
University brings prestige to the community
Raise credibility; attract
Better communicate benefits and opportunities
How does the university encourage participation?
Need four endowed chairs @ $1 million/chair by 2020=30,000 studentsDevelop reasons to contribute
Create mentality that everyone can contribute
Develop program
2. Promote Our Research
Tie to a study that impacts the community.
Scholarship initiative was a successful model.
What is our dream $$$?
Success was achieved because there was a message/objective/
identity.
What is our identity?
Marketing "naming" schools to attract $$.
Naming of schools:
Business
Nursing
Education
Communications
Drama
Legacy w/ name
Consistent & constant message
Make the owner aware through their sensitivity by telling your
entire story for a long time.
They ask you "May I."
What are we saying – What’s our message?
More of a message
Where is the central location for
visitors/outsiders?
Where is our image?
Sell ourselves to those who support us
Breast cancer research (Alzheimer's)
NASA funds Dr. Mario Diaz
Show the quality of faculty and region
Sell strengths, not weaknesses
- Students need to see a reason to stay in area.
- Strong music program:
- Education
- Biology (We will show you we are good!)
- Nursing
- Get our content/concepts straight
- Really good teachers.
- We are a small university with a lot of
potential
- Focus on programs that are exceptionally
strong
- Homecoming Concept was great
- Follow through on things that will give the
same results
- Contact (partnerships) to provide tours and
tell history
- Focus on historical research
- More events that expand on the changes at
the UTB/TSC
- Hospitality opportunities
- Extravagance like events.
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Brownsville, Texas 78520